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Clarks Retail Store Supplied with Consumer Shopping Analytics

We were asked to install new HD CCTV systems with intelligent retail analytics for Clarks retail stores.

The Project

The customer required a system that not only protected them from theft, but also allowed them to analyse how many customers came through the door and which areas of the shop they spent the most and least time browsing.

Using intelligent analytics, the system counts the number of customers entering and leaving the store whilst creating a picture displaying browsing habits, represented by a red and blue transparent overlay superimposed over each CCTV camera.